A Deeper Shade of Blue

Project Description

We’ve been involved with the movie “A Deeer Shade of Blue” which is about the history of surfing, since before its premier in Hawaii. The director, Jack McCoy and New World Distribution initially asked SiliconStudio to re-design their old website as it didn’t convey the film’s image and was difficult to manage. We started from scratch with a WordPress design built on our OMNI framework. The same applied to their trailers and SiliconStudio’s post production created a hard-hitting trailer for broadcast, cinema and web use.

For the film premier, we created all the marketing communications and edited footage shot in Hawaii of the event for a national US premier at Disney in LA. The film went onto broadcast and was shown on Discovery Channel worldwide as well as on ESPN in the summer of 2015.

In coordination with ESPN in 2015, we designed a high conversion rate sales funnel for a competition around ESPNs broadcast dates and a new trailer for the competition.

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